Seven Casino Affiliate Program for UK Partners

The program operates on a straightforward referral model. You receive a unique tracking link, drive traffic to Seven Casino, and earn commissions when referred users register and play. Here is the step-by-step process:

Submit Your Application
Complete the affiliate registration form with your contact details and traffic source information. Applications are reviewed by the Seven Casino partners team.

Receive Your Tracking Link
Once approved, you are issued a unique affiliate tracking link tied to your account. All referrals made through this link are attributed to you in the reporting dashboard.

Promote Seven Casino
Place your tracking link across your website, blog, YouTube channel, social media, or any other channel you operate. Use the marketing materials provided in the affiliate portal.

Attract New Players
When a user clicks your link, registers an account at Seven Casino, and meets the qualifying criteria, they are recorded as your referred player.

Earn Your Commissions
Commissions are calculated based on the activity of your referred players. Payouts are processed according to the schedule agreed during onboarding.

The affiliate program is open to a broad range of traffic sources and publishing formats. If you generate relevant iGaming traffic in the UK, you are eligible to apply.

Eligible partner types include:

• Casino and gambling review websites;
• Sports betting tip and prediction publishers;
• SEO content publishers focused on iGaming;
• Comparison and bonus aggregator sites;
• YouTube streamers and content creators;
• Social media influencers with an iGaming audience;
• PPC marketers with compliant campaign strategies;
• Email marketing operators with opted-in iGaming lists;
• Podcast hosts covering sports, gaming, or entertainment;
• Media companies and digital agencies active in the gambling space.

The Seven Casino affiliate programme is structured to support partners at every stage, from first click through to long-term monetisation. The programme includes the following verified benefits:

Marketing Materials
Access a library of banners, landing pages, and creatives optimised for UK audiences and formatted for desktop and mobile placement.

Real-Time Statistics
Your affiliate dashboard displays clicks, registrations, deposits, and commission totals updated continuously throughout the day.

Dedicated Affiliate Manager
Every partner is assigned a dedicated manager who provides strategic guidance, answers queries, and assists with campaign optimisation.

Multiple Commission Models
Choose between revenue share, CPA, or hybrid arrangements to match your traffic profile and earning preference.

Timely Commission Payments
Commissions are processed on a regular schedule with no arbitrary delays, ensuring reliable cash flow for your business.

Advanced Reporting Tools
Segment your performance data by traffic source, geography, device, and campaign to identify the most profitable referral channels.

Localised Creatives
Receive promotional assets tailored to the UK market, including GBP-denominated offers and messaging aligned with British player preferences.

Commissions earned through the Seven Casino partner programme are paid out on a structured schedule. Payment terms are confirmed during the onboarding process and reflected in your affiliate agreement.

Exact minimum payout thresholds and supported payment methods are confirmed individually during onboarding. Contact your affiliate manager for the full schedule applicable to your account.

All affiliates must adhere to Seven Casino’s promotional terms and applicable UK Gambling Commission advertising standards. Non-compliance may result in commission forfeiture or account termination. The following rules apply to all registered affiliates:

• Brand Bidding Restriction: Affiliates may not run paid search campaigns bidding on Seven Casino branded keywords without prior written approval;
• No Spam: Distribution of unsolicited emails or messages promoting the brand is strictly prohibited;
• No Misleading Advertising: All promotional content must accurately represent the Seven Casino product, bonuses, and terms. Exaggerated or false claims are not permitted;
• No Incentivised Traffic: Offering players third-party rewards or incentives in exchange for registering at Seven Casino is prohibited;
• Prohibited Jurisdictions: Traffic from restricted countries must not be directed to the programme. Affiliates are responsible for ensuring their campaigns target only approved markets;
• Responsible Gambling Compliance: All promotional materials must include appropriate responsible gambling messaging as required by UKGC guidelines;
• No Self-Referral: Affiliates may not refer themselves or create accounts under their own tracking links to generate commissions.

The program is best suited to publishers with an existing iGaming audience or the capacity to build one in the UK market. Content websites focused on casino reviews, slot guides, or sports betting analysis are positioned to generate consistent referral traffic. YouTube channels and Twitch streams covering live casino gameplay or slot sessions can leverage high viewer engagement to convert registrations. Telegram communities and social media accounts centred on gambling tips or casino promotions are also effective channels. Publishers targeting UK players through SEO or paid traffic will find the combination of multiple commission models and localised creatives a practical foundation for scaling their affiliate income.